Prada Shares Intimate Fall/Winter 2026 Campaign

Prada has revealed its Fall/Winter 2026 campaign, with Miuccia Prada and Raf Simons continuing their exploration of everyday life through the lens of cinema.

Directed by Academy Award-winning filmmaker Barry Jenkins, the campaign stars Hunter Schafer, Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu in a series of still and moving images that transform quiet, domestic moments into cinematic narratives.

Blurring the line between reality and fiction, the visuals position the collection as an integral part of each story, highlighting individual expression through subtle gestures and intimate settings. Reflecting Prada’s ongoing dialogue between fashion and film, the campaign celebrates the beauty of the ordinary while inviting viewers to imagine the narratives unfolding beyond each frame.

Check out imagery in the gallery above.

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