PUMA and Madhappy have released their third collaborative collection, drawing on California’s natural landscape and the idea of “inactive activewear”.
The range includes reworked versions of PUMA’s H-Street, a Madhappy-exclusive Speedcat Plus, and a special-edition Suede, alongside a cropped knitted T7 jacket and flared pants reworking PUMA’s classic T7 tracksuit. The collection uses an earthy neutral palette and Madhappy’s signature stitch detailing throughout.
The campaign was shot by Gillian Garcia and stars Dutch model Yasmin Wijnaldum, with imagery inspired by 1990s magazine editorials and roadside billboards along California’s Pacific Coast Highway.
Check out imagery in the gallery above and head to the PUMA website to purchase from 5th September.
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