Acne Studios has released a new campaign shot by Nan Goldin to mark the brand’s 30th anniversary, returning to denim as its founding material.
The campaign features portraits of figures from the Acne Studios community wearing current, archive and re-edited denim styles from across the brand’s history. The cast includes musician Ellie Rowsell, model and photographer Guinevere Van Seenus, artist Jonathan Lyndon Chase, photographer Jordan Hemingway, actor and musician Juliette Lewis, artist Peter Schlesinger, actor and model Raya Martigny, actor Rila Fukushima and artist Sandra Poulson, with a tenth portrait to be revealed at a later date.
Founded in Stockholm in 1996 as Acne, an acronym for “Ambition to Create Novel Expressions”, the brand began with 100 pairs of raw denim jeans distinguished by red stitching, gifted by founder Jonny Johansson to friends and collaborators before becoming Acne Studios in 2006.
Check out imagery in the gallery above and head to the Acne Studios website to purchase now.
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