Timberland has launched “The A to Z of Timberland”, a campaign marking the brand’s cultural legacy, featuring RZA, The Notorious B.I.G, Ozzy Osbourne, Tyshawn Jones and others.
Structured as a visual and verbal dictionary, the campaign combines archival imagery with contemporary content and consumer-generated material, with each letter representing a theme or story tied to the brand’s history, including B for Boroughs and Butters, a nickname for the Original Yellow Boot. RZA both stars in and narrates the campaign film. The rollout begins 9th September, spanning digital out-of-home advertising, retail activations and social content.
For London Fashion Week, Timberland is bringing the campaign to London through an exhibition, alongside a series of events including a live art session with Teoni, customisation workshops with Ryan Hawaii, and a closing party featuring DJs from Balamii.
Check out imagery in the gallery above.
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