UGG and designer Jonathan Anderson of JW Anderson have announced their first collaboration, launched with a campaign featuring musician and producer Dev Hynes (Blood Orange).
The unisex collection reworks two UGG silhouettes, the Classic Boot and the Tasman, through loafer-inspired construction. The result is two styles, the UGG JW Anderson Loafer Boot (£380) and the UGG JW Anderson Loafer (£280), both featuring a rounded toe and box-stitching drawn from the penny loafer, while keeping UGG’s signature materials and cushioning. Both come in three colourways chosen by Anderson, Chestnut, Khaki and Orange.
The campaign is set in a home, focusing on everyday rituals such as getting dressed, moving between rooms and coming and going, with Hynes wearing ensembles styled by Anderson himself. It will continue to roll out throughout the season.
Check out imagery in the gallery above and head to the UGG website to purchase from 15th October.
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