Story mfg. and ASICS have reunited for the GEL-TRANSCEND FJ, a collaborative sneaker inspired by rambling and the freedom of doing things in your own way.
The shoe comes in two colourways, black and grey and rich brown, and draws on the GEL-TRANSCEND FJ’s roots in ASICS’ 1990s hiking and walking archive. Rugged synthetic leather overlays combine with Story mfg.’s signature check, inspired by vintage hiking blankets, while the jagged outsole takes cues from the GEL-FujiTrabuco 7 trail shoe for lightweight grip and durability. The campaign features a forager, a blacksmith, dancers, farmers and cyclists, each photographed in their own environment and representing a different take on rambling.
Alongside the launch, the brands have introduced the RAMBLING CLUB, a community for those who like to walk a little and talk too much. It opened at Story mfg.’s London studio on 7th and 8th November, with a New York chapter at Blue In Green on 10th November. Prospective members apply with a form and a hand-drawn self-portrait, and successful applicants receive a club badge and the chance to buy the shoe ahead of its wider release.
Check out imagery in the gallery above and head to story mfg. webstore to purchase from 11th November.
Follow Dance Wax on Instagram.