Cat Footwear Unveils New ‘Playing Site’ Campaign

Cat Footwear has unveiled a new campaign shot across London’s concrete and riverside landscapes, featuring two styles in four different colourways.

The new creative captures the city in autumnal grit and energy, with muddy terrain, shifting textures, water and fallen leaves brought together through candid portraiture, dynamic movement and spontaneous moments. Rooted in the brand’s rugged heritage and its Power Your Path spirit, the campaign celebrates individuality, self-expression and the freedom to forge your own way, drawing inspiration from London’s diversity and ever-evolving culture.

The shoot features two styles in four colourways, the Grader Lace-to-Toe in black and tan and the Expedition Hiker in black and brown. They are available via Cat Footwear and have recently landed at Schuh, both online and in selected stores.

Check out imagery in the gallery above.

Follow Dance Wax on Instagram.