White Umbrella – Joe Roche

Do As You Please is an up and coming Manchester based online record store and mix series that delivers a variety of musical soundtracks supporting emerging local talent. Having recently ventured into new territory, the brand are now setting their sights on gathering strong artistic capabilities for their new in-house record label, showcasing what’s good up North. In a time of fast fashion and disposable culture, Do As You Please seeks to create art with character and longevity. The ethos is based around unlimited stylistic boundaries and strives to deliver quality first and foremost. To mark the birth of the Do As You Please imprint, label boss Joe Roche is first up with an exhilarating four-track Acid House EP named White Umbrella. Released in early June, the artwork has been curated by two invaluable members of the Mancunian graphic design community, Trevor Johnson and John Walsh. Both graphic designers were integral parts of the Hacienda and FAC51 artwork team and have continued to share their talent and experience in the Manchester community ever since. For the limited 300 copy, four track 12”, expect a high-octane affair…

Hosting a collection of tracks that span across the Acid House spectrum, White Umbrella [DAYP:001] maintains high energy throughout with each track possessing its own unique brand of acidic euphoria. The title track White Umbrella sets the tone with a big room warehouse, classic breaks feel, partnered with climatic drops all whilst immersed in 90’s nostalgia. Dogmatic follows, with a down and dirty basement onslaught with devastating claps and lead line; ensuring any dancer to take note. A track with an Electro/ breaks aesthetic which is full of pleasant surprises. Designed for big rooms, the third track Rock ‘n’ Roll drives hard and has a serious warehouse appeal with its thundering acid bravado and thumping bass line. Double Lively rounds the EP off with a slightly softer touch, leaning more towards deep house whilst staying true to the acidic theme. One for the daytime blue skies or perhaps late-night euphoria. 

It is evident that White Umbrella and any forthcoming releases from DAYP are more than likely to make a lasting impression on anybody involved. A fantastic imprint with big things to come.

With a very limited number of vinyls available, you can purchase White Umbrella here on Bandcamp. Be sure to keep up to date with the imprint via their website or Facebook

Tracklist
A1. White Umbrella
A2. Dogmatic
B1.  Rock ‘n’ Roll
B2. Double Lively
[Released: 18.12.20 on Involve]

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