François X,animation artist Anne Raffin and designer Arthur Avellanocombine for a2D realistic anime video.
Portraying a dystopian story inspired by Japanese classic anime like Ghost in the Shell, Satoshi Kon works and Genius Party Beyond from Studio 4°C, the clip is a 2D realistic anime video including “mechas” specifically modeled in 3D, with a heroic story taking place in a scenery of constructivist and brutalist skyscrapers.
Aesthetically speaking, each character of the animated film was meticulously dressed, by recreating Arthur Avellano’s collections pieces. This creative idea took shape after a meeting at Arthur’s local showroom. A mutual interest between François, Anne and the French designer for futuristic garments-material was the mutual interest, as the Arthur Avellano brand is famously known for its work on hybrid latex fabrics.
Speaking on the video, François X states: “Sharing the same movie references, I talked with Anne about the idea of a collaboration : doing an anime video clip for the song. We exchanged a lot, sending each other mood boards related to SF, dystopian worlds and I provided Anne with fashion ideas I had in mind. (the characters’ outfits were uniquely designed based on Arthur Avellano collections items). In the end Anne meticulously imagined and created this world.”