London-based imprint Lueder challenge the norms with their SS24 collection, exploring apocalyptic London.
Focussing on the exploration of brand identity, masculinity and healing, the new ‘Journeyman’ collection is developed around the figures of diverse, creative, self-expressive young Londoners struggling for sustainability.
The title ‘Journeyman’ is informed by Kevin Reynolds’ 1995 cult classic film Waterworld, creating otherworldly uniforms to combat the end of humanity. Men and women are fitted in inventive armor captured against burning cars and buildings. Emphasising with the threat of global warming and need for protection, LUEDER offers a dystopian collection of protective clothing that blends signature hybrid utility, sportswear and water world. The collection features regenerated waxed nylons, water-like draping, and stock satins with iridescent finishes, elements that give the collection a wet-effect fluidity. Patchwork-style denim is donned with belted chains and 3D shields, ribbed hoodies are shown with uneven indentations and graphic tank tops are paired with skirts and headgear.
The brand has collaborated with artist Thomas P. Grogan this season, and they are also collaborating with Budapest-based multidisciplinary artist David Varhegyi on a sound installation that creates a sense of space using sound fractions from shopping malls.
Drag through the new collection below.
