Following last years announcement, C.P. Company’s new label Massimo Osti Studio made its debut during Paris Fashion Week.
Last Thursday, the new brand took to Impasse de Mont-Louis for an exclusive exhibition, launching its five-piece merchandising capsule focussing on outerwear comprised of hooded zip-up jackets, parkas, lightweight puffers, hybridized tailored jackets and vests. Each piece is divined by technical and industrial stylings made up of a blend of fabrics including the likes of nylon, blended wool and more. For the first collection the brand opted for versatile shades like olive green, deep gray, dusty beige and technical light blue.
Speaking on the brand before its launch, Masimo Osti’s son, Lorenzo Osti, stated: “We wanted to isolate it, to keep it pure and clean; to have the room to experiment 360 without risking confusion about what C.P. Company is. It’s like a sandbox for outerwear innovation.”
Check out the debut collection in the gallery below:
