On June 23rd, Racer took to Paris Fashion Week to present its FW24 collection titled ‘Core Memory’.
The highly anticipated runway show featured 37 unique looks, including both ready-to-wear pieces and show-styles, meticulously handcrafted in our Tallinn studio. The collection, guided by creative director Mihhail Zigadlo, marks a significant collaboration with guest creative director Anna Himma, the former creative director for Tommy Cash. This season, Racer Worldwide also partnered with renowned influencers @kkkkkkkkkkkkkkkkkkkkkkk___kkkk and @sashadidntwakeup. These creative minds contributed to an exclusive capsule collection and serve as the faces of “Core Memory.”
FW24 “Core Memory” collection, styled by Natacha Voranger, drew its aesthetic inspiration from the formative years of 2005 to 2015, offering a nostalgic yet poignant view from within the vacuum of Eastern Europe, in which the surroundings and daily life looked vastly different than the view that opened up through internet into the western and internet culture.
Take a closer look at the Racer Worldwide FW24 collection in the gallery above.