Diesel and Tinder have teamed up for Pride 2026 on a new collaboration titled “For Successful Loving,” reworking Diesel’s long-running “For Successful Living” slogan through a campaign centred on LGBTQIA+ visibility and self-expression.
Fronted by artist and RuPaul’s Drag Race star Gigi Goode, the campaign takes the form of a lo-fi documentary exploring relationships, intimacy and identity through conversations with members of the LGBTQIA+ community. The accompanying 17-piece capsule includes sheer burnout jersey tanks, graphic tees, dresses and trompe l’oeil lace-inspired designs, blending Diesel’s signature aesthetic with playful, provocative detailing.
Alongside the launch, Diesel and Tinder confirmed a combined $200,000 donation to Outright International, supporting employment opportunities for LGBTQIA+ communities worldwide.
Check out imagery in the gallery above.
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