Marine Serre has unveiled “ARCHETYPE”, a new campaign celebrating the people behind the brand by placing its own employees at the centre of the story.
Rather than using traditional models, members of the Maison selected the garments they felt most connected to, wearing signature Marine Serre pieces including the iconic All-Over Moon print, regenerated designs, sculptural tailoring and second-skin silhouettes. The result is a series of portraits that reimagines the brand’s defining codes through the personalities of those who help create them.
Featuring employees from a range of generations, backgrounds and identities, “ARCHETYPE” presents the house’s visual language as something continually reinterpreted rather than preserved in the archive. The campaign highlights the community behind Marine Serre, celebrating the individuals whose creativity and craftsmanship continue to shape the brand’s identity.
Check out imagery in the gallery above.
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