Dr. Martens And MadeMe Revive ’90s Energy In SS25 Collaboration

Dr. Martens has reunited with MadeMe for Spring/Summer 2025, reimagining the cult-favourite Buzz shoe with a fresh, rebellious edge.

Founded by Erin Magee—Chief Creative Officer at Supreme—MadeMe channels its signature ’90s and early-2000s punk, skate and rave influences into the latest drop. The new Buzz features black and white Hair-On leather in a bold check pattern, fastened with a single oversized Velcro strap. A rubberised MadeMe bubble logo and padded ankle collars offer comfort with attitude, while the exaggerated curved outsole, leaf-pattern tread, and Dr. Martens’ signature yellow welt stitch complete the retro look.

On the collaboration, Magee stated: “This silhouette from the late ’90s felt right for MadeMe—it was a time when women were shaping culture and style. This shoe captures that raw, instinctive spirit for a new generation.”

Shot by London-based photographer Roxy Lee, the campaign stars GUT Studios founder Ami Hughes and model Shannon Gendron, highlighting the design’s roots in underground club culture and bold femininity.

The Dr. Martens x MadeMe Buzz shoe will be available to purchase from 19th June online.

Check out imagery in the gallery above.

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