Football Case Study, an editorial and photographic platform devoted to celebrating the global game and its communities, has teamed up with Nike for Voices of the Medina, a multimedia portrait project capturing how Morocco embraced the women’s game during Africa’s premier tournament.
Shot across Casablanca, Taza, and beyond, the project blends photography and film to showcase football’s deep cultural imprint on Moroccan life. Created by a team of international storytellers, the series follows players, fans and creatives whose lives are shaped by the sport. From intimate street portraits to stadium scenes, the work highlights generational shifts in how women experience and access football.
Among the featured voices are Lamia Taj, an interpreter from Casablanca who reflects on changing opportunities for women, and Oussama, a local who describes football as “everybody’s dream” in Morocco. Nigerian fans also share perspectives on the country’s rise as a force in African women’s football.
With women and girls filling stands in record numbers, the project frames football as both a cultural connector and a catalyst for progress. Voices of the Medina is both a celebration of Morocco’s love for the game and a timestamp of a broader societal shift taking place across North Africa.
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