Burberry has introduced a new addition to its “Burberry Her” fragrance line, eight years after the original scent launched.
The new “Burberry Her” Parfum opens with cherry and pear notes, replacing the original’s strawberry-led top. A warmer heart of amber accord, freesia, whipped cream and patchouli follows, before settling into base notes of vanilla absolute, moss and musk.
The fragrance is presented in updated packaging, featuring an opaque deep-pink glass bottle with a matte finish and ribbon-detailed outer packaging. Positioned as the most intense expression in the “Burberry Her” family, the release continues the brand’s focus on modern femininity rooted in British heritage.
London-based singer-songwriter Olivia Dean fronts the accompanying campaign, which was shot across the city and reflects Burberry’s ongoing connection to its hometown. The visuals move between urban settings and open parkland skies, with Dean also contributing original music to the campaign soundtrack.
Check out imagery in the gallery above and head to the Burberry website to purchase now.
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