YSL Beauty has expanded its Libre perfume line with the launch of Libre Berry Crush, its first fruity-floral addition.
The new Eau de Parfum, featuring notes of raspberry, coconut, orange blossom, and lavender, is crafted by perfumers Anne Flipo and Carlos Benaim for a scent that is both playful and sophisticated.
Global ambassador Dua Lipa stars in the accompanying campaign, directed by Diane Kunst, which interprets the fragrance’s sweet, fresh notes through a cinematic lens. Drawing on the concept of the female gaze, the visuals evoke a playful, sensorial mood that mirrors the perfume’s youthful, flirtatious character without relying on overt sexuality.
Check out imagery in the gallery above and head to the YSL Beauty website to purchase now.
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