GANNI has unveiled its Spring/Summer 2026 campaign, capturing the mood of pre-summer anticipation in a dreamlike setting.
Photographed by Harley Weir and styled by Vanessa Reid, the campaign unfolds inside a country house inspired by the Danish summer home where creative director Ditte Reffstrup spent her childhood. Maximalist interiors and layered domestic details frame the collection, while soft light signals the change of seasons. Model Maggie Maurer fronts the campaign, embodying the self-expressive spirit of the “GANNI Girl.”
Reffstrup describes summer as a period of personal exploration, with childhood memories shaping identity over time. The SS26 collection translates that sentiment into wearable pieces designed to capture fleeting seasonal moments and make them lasting.
Check out imagery in the gallery above and head to the official GANNI website to purchase now.
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