Rosalía fronts New Balance’s latest campaign for the 204L sneaker, delivering a flamenco-inflected update to the silhouette she first introduced as a brand ambassador last year.
Photographed by longtime collaborator Renell Medrano, the campaign spotlights a refined “Sea Salt” and “Linen” colourway. The updated design features scalloped edging and ribbon laces, softening the sneaker’s performance roots with a feminine finish.
The 204L retains its technical foundation, including a multi-panel mesh upper with suede overlays, embossed detailing and screen-printed saddle graphics. A low-profile outsole merges a 2000s-inspired strike path with a ’70s-style tread, while cow leather elements elevate the construction.
“What drew me to the 204L is its balance of legacy and progression,” ROSALÍA shared in a statement. “It’s polished but disruptive. From the beginning, debuting the 204L alongside the announcement of my ambassadorship with New Balance felt like a natural extension of our shared vision.”
Check out imagery in the gallery above and head to the New Balance website to purchase now.
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