ICECREAM has unveiled its Pre-Fall 2026 collection, drawing on the brand’s early DNA with a renewed focus on skate culture and uniform-inspired styling.
The range blends nostalgic early 2000s silhouettes, including oversized denim, cargo trousers, hoodies and stadium jackets, with workwear and diner references, alongside touches of sportswear and motocross influence. Graphic elements nod to mid-century food packaging and signage, updated through bold wordmarks and pop-art typography.
Shot by T-Bone Fletcher across New York and Los Angeles, the accompanying campaign features friends of the brand and reflects the collection’s energetic, youth-driven spirit.
Check out imagery in the gallery above and head to the ICECREAM website to purchase now.
Follow Dance Wax on Instagram.