Guinness and JW Anderson have launched a new global capsule collection, expanding their partnership following the success of their first collaboration in 2024.
The new 17-piece collection reinterprets Guinness’ heritage through JW Anderson’s design lens, drawing inspiration from Irish pub culture, the brewing process and the brand’s archival advertising. The range significantly expands on the original four-piece release, introducing workwear-inspired pieces including chore jackets, dungarees and the label’s signature twisted jeans.
Design details reference historic brewery uniforms and traditional pub interiors, with materials and textures inspired by elements such as bar towels, beer mats and patterned pub carpets. The collection also incorporates archival storytelling, including a white shirt printed with a poem that first appeared in a 1938 Guinness advertisement.
The campaign is fronted by Joe Alwyn and Little Simz, and the collection will be released in limited quantities.
Check out imagery in the gallery above.
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