Alaïa has launched a new denim line, introducing six core jean silhouettes designed as a precise study of the body.
Developed over a year of research, the collection treats denim as a second skin, balancing sculptural structure with ease and movement. Made in Japan, the range features rope-dyed indigo denim finished with techniques including hand-washing, over-dyeing, shaving and laser treatments. Styles include Bootcut, Palazzo, Fit and Flare, Round, Skinny and Straight cuts, each built around the house’s signature focus on fit and feminine form.
The campaign, shot by Sam Rock and starring model Mona Tougaard, accompanies the launch.
Check out imagery in the gallery above and head to the official Alaïa webstore to purchase now.
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