Gentle Monster has unveiled its new 2026 Veggie Collection, expanding on the brand’s foldable eyewear concept with a surreal new world inspired by vegetables.
The capsule features 10 compact, foldable frames shaped around exaggerated organic curves, with design details referencing stems, tomatoes and botanical textures. True to Gentle Monster’s aesthetic, the natural references are rendered in glossy, synthetic finishes, mixing playful proportions with saturated colourways.
Fronted by aespa’s Karina alongside multidisciplinary artist Yosh, the campaign places the collection in a stark, dreamlike landscape where oversized tomatoes become a recurring visual motif.
To coincide with the launch, Gentle Monster will roll out immersive pop-ups across six cities, Seoul, Los Angeles, Tokyo, Shanghai, Beijing and Bangkok, featuring installation spaces built around giant tomato sculptures and Veggiemon plush characters.
Check out imagery in the gallery above and head to the Gentle Monster webstore to purchase now.
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