Billionaire Boys Club and ICECREAM have unveiled the Football Pack 2026, a new capsule collection celebrating the culture and energy surrounding the global football season.
Blending classic sportswear influences with the brands’ streetwear heritage, the collection delivers a range of matchday-ready and everyday essentials. Leading the release is the Europe-exclusive BBC EU Football Tee, arriving in a bold blue colourway inspired by traditional football graphics and design codes.
ICECREAM also introduces its Running Dog Football Shirts in red and blue, reworking the look of classic jerseys through the label’s signature streetwear lens. Rounding out the capsule is the IC Running Dog Panelled Track Set, a retro-inspired tracksuit designed to balance comfort, versatility and athletic style.
Check out imagery in the gallery above and head to the official BBC ICECREAM webstore to purchase now.
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