AIAIAI Launches New White Collection

Danish audio brand AIAIAI is introducing a new chapter in its design story with the launch of a crisp white edition across selected TMA-2 and Tracks models.

Renowned for its minimalist, all-black headphones and creator-focused approach, AIAIAI sees the new colourway as a natural extension rather than a departure. The white collection embraces the same stripped-back design philosophy, offering a fresh visual contrast while celebrating the creativity and emotion at the heart of music.

The launch also coincides with the announcement of a two-year global partnership with Icelandic artist Björk. The white headphones will serve as the exclusive listening device for her forthcoming touring exhibition, Echolalia, bringing together sound, design and immersive storytelling in a collaboration that reflects both brands’ experimental spirit.

Speaking on the new collection, Frederik Jørgensen, founder of AIAIAI, explained: “As a company built around creators, we see this collection as a natural extension of our visual universe. By introducing a stark contrast to our iconic black identity, we are inviting our community to express their individuality through the pure, minimalist aesthetics they already trust.”

Available across select models in the TMA-2 and Tracks ranges, the new collection gives DJs, producers and music fans a new way to personalise AIAIAI’s iconic design language.

Head to the AIAIA official webstore to purchase now.

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