London-based independent jewellery studio Four Pence has launched “Collection Two” to mark its sixth anniversary, alongside its most ambitious campaign video to date.
The 30-piece capsule is an evolution of last year’s “Core Collection”, built from sterling silver with some solid gold pieces. It introduces large, high-contrast gemstones, combining lab-grown and natural stones, to bring bolder colour to the London studio’s permanent staples.
The campaign video, titled “Doubles”, is a poker-style short shot with a 15-person set and a live snake. It follows an underground game led by an undefeated champion known as “Snake Eyes”, who strips opponents of their jewellery until an underdog takes a seat and wins a statement piece for his partner. Watch here.
At the centre of the plot is a custom Four Pence dice accessory, conceived after the brand’s founder found a childhood game in a local charity shop, drawing on a memory shared with their father.
Speaking on the collection, Rufus Dorey, founder of Four Pence explained: “Collection Two represents a massive personal milestone as I approach six years of running the brand. By naming it Collection Two, we wanted to honour the pieces that have come before, as this drop feels like a natural evolution from the Core Collection which dropped last year. It’s an advancement of the ethos of Four Pence as we look to push the boundaries of what we can do with bigger stones and louder colours.“
Check out imagery in the gallery above and head to the Four Pence webstore to purchase now.