Bang & Olufsen has announced a two-year partnership with John Legend, appointing the multi-platinum artist as its Global Brand Ambassador.
The collaboration brings together the Danish audio brand and the multi-platinum artist through a shared focus on craftsmanship, design and the emotional power of music. Over the next two years, the partnership will spotlight Bang & Olufsen’s Beautiful Sound philosophy through a series of curated performances, cultural activations and storytelling projects.
Speaking on the news, John Legend mentioned: “Bang & Olufsen has been one of my favourite audio brands for years. As a longtime owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard”.
Further details on the upcoming collaborations and events are set to be revealed in the coming months.
Follow Dance Wax on Instagram.