Ferragamo has unveiled its Fall/Winter 2026 campaign, celebrating the house’s longstanding footwear legacy through a surreal new visual narrative captured by photographer Johnny Dufort.
Fronted by Anok Yai, Jingyu Huang, Ning Chang, Vittoria Ceretti and Thibaud Charon, the campaign reinterprets Ferragamo’s historic imagery of cinematic icons surrounded by shoes. Contemporary artist Willie Cole’s 1994 shoe sculpture takes centre stage, serving as a striking backdrop that reflects creative director Maximilian Davis’ ongoing exploration of Surrealism and Dadaism.
The campaign highlights a selection of the house’s signature footwear, including the revived 1954-inspired stiletto, the architectural Opanka sole and an updated quilted Varina silhouette, alongside new men’s formal styles. Accessories also take focus with the debut of the Cara bag, crafted from soft calf leather with Gancini hardware, while the Hug bag returns in a new East-West shape and is joined by a refined men’s messenger bag.
Check out imagery in the gallery above and head to the Ferragamo website for more information.
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