Blumarine and Heaven by Marc Jacobs strike with a heavy-hitter collaboration full of Y2K nostalgia.
Blumarine, a brand renowned for merging Italian design and American streetwear, has teamed up with Marc Jacobs for a new collection harking back to the Y2K fashion currently seen throughout pop culture.
Consisting of eleven items, the collection brings together highlights from both collaborators’ collections. Combined, it’s a wardrobe for the it-person. The campaign was shot by Petra Collins and styled by Lotta Volkova against the backdrop of a school, to highlight the brand’s goal of promoting youthful energy and authentic self-expression through fashion.
The naughties are embedded throughout the collection, combining cropped tees and low-rise denim, as well as tank tops and cropped hoodies making appearances throughout.
Speaking on the collaboration, Blumarine’s Creative Director, Nicola Brognano, said: “I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way.”
Ava Nirui, Heaven by Marc Jacobs’ Creative Director, added: “In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us. I love the way Nicola and his team interpreted Marc and the Heaven brand codes in his very Blu way! I’m such a genuine fan of Nicola and his approach to Blumarine, and feel really lucky to have worked with him.”
Drag through the collection below and is available online at Marc Jacobs and Blumarine,
