1017 ALYX 9SM has officially confirmed Williams’ and Cheng’s official partnership, teasing new visions and plans for the brand.
In November last year, news broke that Hong Kong-based cultural entrepreneur Adrian Chang has acquired a minority stake in 1017 ALYX 9SM. The brand have now officially confirmed this.
A new era will prevail following the relocation of 1017 ALYX 9SM’s headquarters from Ferrara to Paris and consequently, Matthew M. Williams will return to Paris Fashion Week this summer to showcase the brand’s Spring/Summer 2025 menswear and womenswear collections.
Over the next two years, product and distribution channels will be readdressed, as well as plans to open standalone retail locations in cities where key audiences reside.
The brand will also be releasing exclusive direct-to-consumer drops via pop-up stores and retail partners and in celebration of its 10th anniversary this year, a series of exciting events, re-editions and special launches will also be unveiled later down the line.