Outdoor brand 66°North has unveiled its new campaign for the Spring/Summer 2024 season, continuing its spirit of adventure.
Digging into its Icelandic heritage, the campaign, titled ‘Leaving Home’, dives into the beauty of adventure, providing functional essentials in technical, high-performance fabrications. Throughout, the brand refreshes signature garments with a contemporary touch and features an assortment of puffers, shell jackets and soft-fleece pieces, spearheaded by the Hornstrandir shell and Shæfell jacket.
Speaking on the drop, 66°North state: “‘Leaving Home’ is inspired by that moment when you open the door, turn to the sunlight and realize that spring has arrived. When there’s a promise of warmer, brighter months in the air.”
The first SS24 drop arrives later this month, with further drops in March and April.
Check out the campaign imagery below:
