Gentle Monster and Jennie Kim have come together for another internet-breaking collaboration.
Standing as the third project imagined by the pair, the latest collection is comprised of eight different frames which can be customised at the temple, and 11 charms that speak to Jennie’s playful yet detail-oriented style. The campaign, lensed by artist and photographer Petra Collins, showcases Jennie bringing pieces from the capsule to life, sporting a number of the sunglasses accessorised with charms from the collection.
Jennie and Gentle Monster have previously collaborated on the ‘Jentle Home’ series, inspired by her childhood memories. The latest collaboration builds on the themes of nostalgia seen previously, tapping into fantasy, escapism and magic, seen in animations which bring charms to life, and via its playful unboxing videos.
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