Emeric Tchatchoua’s 3.Paradis returns for Spring/Summer 2025 with a collection deeply rooted in personal heritage.
Drawing inspiration from Bangangté, his ancestral village in Cameroon, Tchatchoua infuses traditional motifs into the brand’s signature fusion of luxury tailoring and streetwear attitude. Now a standout in Paris showrooms, 3.Paradis continues to carve a space defined by symbolism and storytelling.
The new campaign explores themes of brotherhood, masculinity, unity, and belonging—brought to life through atmospheric visuals and intentional design. A bold red-and-yellow Damier print, disrupted by the 3.Paradis logo, runs throughout the collection, acting as both visual anchor and tribute to Tchatchoua’s cultural lineage.
Check out imagery in the gallery above.