New Balance has spotlighted contemporary British creativity in its new Season 2 Made in UK lookbook, casting a diverse group of talent who represent modern craftsmanship across music, film, sport and art.
The campaign features actor-writer Charlie Cooper, rapper and Top Boy star Bashy, NTS DJ Flo, skateboarder Charlie Birch and collage artist Jazz Grant—all modelling key silhouettes like the 991v2, Allerdale and 1500, made at the brand’s Flimby factory.
Honouring its regional roots, the campaign celebrates both tradition and innovation, framing British craft not as nostalgia, but as a living, evolving force. Shot and styled by a UK-based creative team, the lookbook reinforces New Balance’s commitment to domestic manufacturing and highlights why Made in UK products remain globally relevant.
Check out imagery in the gallery above and head to the New Balance website for more information.
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