The Museum of Modern Art (MoMA) has launched its first standalone bookstore in Seoul, marking a milestone in the institution’s 20-year partnership with Hyundai Card.
Set in Apgujeong’s Dosan Park, the new space showcases over 1,100 publications covering contemporary art, design and photography, alongside a number of rare and exclusive MoMA editions. Unlike MoMA’s past retail ventures, this Seoul location is focused solely on books, while also presenting a carefully chosen range of design pieces, lifestyle items, and fan-favourite merchandise like varsity sweaters and New Era caps. The launch highlights both Seoul’s growing role as a global centre for culture and MoMA’s dedication to expanding its reach beyond New York.
The partnership with Hyundai Card, established in 2006, has expanded into a wide-reaching cultural exchange, including the “Hyundai Card MoMA Digital Wall,” which streams digital works from New York to Seoul in real time.
Check out imagery in the gallery above and head to the MoMA website for more information.
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