LOEWE has unveiled its Paula’s Ibiza 2026 collection, continuing the house’s annual summer line inspired by the legendary Paula’s boutique on the Spanish island.
The accompanying campaign is shot by artist and photographer Jack Pierson, whose saturated, diary-like imagery leans into an unpolished sense of spontaneity. Set across beaches and interiors, the visuals capture sun-soaked styling through draped dresses, layered shirting, loose trousers and coordinated knit sets, finished with seasonal accessories and new bag updates.
Highlights include summer-ready woven bags and the Featherlight Puzzle, now arriving in a medium size with a new shoulder top handle. Surreal still lifes also place handbags in marine-inspired settings alongside fruit and vegetables.
The collection is the final seasonal release produced by the LOEWE studio ahead of incoming creative directors Jack McCollough and Lazaro Hernandez.
Check out imagery in the gallery above and head to the LOEWE website for more information.
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