Marc Jacobs Beauty is making its return, relaunching with a new collection that embraces bold colour and high-performance formulas.
Originally launched in 2013, the beauty line built a cult following for its fashion-led approach to makeup. Its comeback arrives with seven new products designed to champion self-expression and maximalist beauty, standing apart from the minimalist trends that have dominated recent years.
Set to launch in June, the collection includes brightly coloured waterproof eyeliners, cream-to-powder eyeshadows, volumising mascara, a multi-use blush stick, bronzer, a pearlescent highlighter gel and a nourishing lipstick-balm hybrid. Signature packaging features star-shaped compacts and heart-inspired designs, reinforcing the brand’s playful aesthetic.
Check out imagery in the gallery above.
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