_BY.ALEXANDER has unveiled new single “HIT ME”, featuring Jenna Pascale, ahead of the release of Memories For Sale At 66 Greene St Soho NY (Deluxe Edition) on 17th July.
The latest preview of the forthcoming deluxe album sees the producer, artist and creative reinterpret a beloved ’90s classic through a cinematic production. Jenna Pascale, one half of New York duo Katzpascale, delivers the track’s soaring vocal performance, adding to its nostalgic yet modern feel.
The deluxe edition expands on _BY.ALEXANDER’s acclaimed 2024 album with nine new tracks and a guest list featuring Ghostface Killah, Rapsody, Theo Croker, HAWA, MAXO, NALI, JD REID and Zoe Fox. The project continues to explore themes of memory, identity and transformation through an eclectic mix of jazz, hip-hop and soul influences.
Before launching _BY.ALEXANDER, Alex Da Kid built a career as one of music’s most influential producers, crafting hits for artists including Rihanna, Eminem, Dr. Dre, Nicki Minaj, U2, Christina Aguilera and Imagine Dragons. His previous album also featured collaborations with CASISDEAD, Jozzy, A$AP Ferg and HAWA, while its single “BLUH BLUH BLUH” was featured in Apple’s AirPods Pro 3 campaign.
Listen to “HIT ME” below.