New York artist Liim has released his latest single, “Is Loving Really Bad?”, alongside a new music video directed by Nathan Clement.
Blending melodic vocals with reflective lyricism, the track explores themes of personal growth, vulnerability and the complexities of falling in love. The accompanying visual follows Liim through the streets and rooftops of New York, mirroring the song’s introspective tone.
The release follows recent single “R.I.P Peace,” which received widespread acclaim, and signals the next chapter of a forthcoming project that Liim has been teasing in recent months. The Harlem-raised artist has also been documenting the recording process at Electric Lady Studios as anticipation continues to build around the new body of work.
Listen to and watch “Is Loving Is Really Bad” below.