Balenciaga has unveiled its new “Heart and Body” campaign, marking the first major visual statement from Creative Director Pierpaolo Piccioli.
Photographed by David Sims, the campaign introduces Piccioli’s debut collections for the House — Summer 2026, titled The Heartbeat, and Fall 2026, Body and Being. Shifting away from stylised personas, the imagery centres on a cast of individuals intended to reflect a community grounded in freedom, sensitivity and shared values.
The campaign also debuts a new lineup of brand ambassadors, including Harris Dickinson, Winona Ryder and Roh Yoon-seo, alongside Friends of the House such as Labrinth, Danielle Deadwyler, Havana Rose Liu, Mona Tougaard and Loli Bahia.
Set within a Parisian artist’s atelier, the portraits place emphasis on the relationship between body, clothing and space, framing the House’s updated ready-to-wear silhouettes through a pared-back, architectural lens.
Check out imagery in the gallery above and head to the Balenciaga website to purchase now.
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